Monday, November 11, 2013


Today, in a seemingly random event, I was reminded of this Pink Floyd song, and the few verses it opens with:
Ticking away the moments that make up a dull day 
Fritter and waste the hours in an off-hand way 
Kicking around on a piece of ground in your home town 
Waiting for someone or something to show you the way 
“ Time” – Pink Floyd 
I'm glad not only because it reminded how great a song it is, but also because these few lines are pretty deep, and I often find myself dealing with them.


Thursday, November 7, 2013

The power of surprise

It's amazing how powerful surprises are, they can drastically affect the balance of any situation.
Case in point, check out this video from one of the thousands of TV talent shows: the painting is obscure and mysterious to the audience until the very end, and while it's a pretty impressive painting for being created in a minute and a half (and in those conditions), the public's reaction would have been much more tame if it wasn't for the final plot twist:
By further confusing the audience, the artist almost makes them give up, and accept a weak result: expectations have been tamed to the extreme.
And then: Voila'!
The excitement for being back in the world of wonder, after having given up hope, swings the needle all the way to the other end, well beyond the normal reaction to the painting itself.
This neat trick took his act from "oh, wow!" to a standing ovation... it's amazing how many shapes storytelling takes.


Monday, August 5, 2013

The Promised Land

I stumbled upon this image from a 1876 propaganda campaign, to convince people to move to California.
I guess in the long run it worked pretty well...I wonder why it was so hard to convince people back then: wasn't it just as beautiful?

Monday, June 24, 2013


My kids really wanted Panzerotti, but those are supposed to be deep fried, and I wasn't keen on the idea.
I made my own version instead, sort of a "mini calzone". Fairly easy too...
Big success...


Tuesday, January 22, 2013


Ever since coming to the USA I had to adjust the meaning of the words "design" or "innovation" in my vocabulary, apparently our cultures (Italian and American) are far enough to require these adjustments. However, I never really bought into one of the accepted "truths" in this business, that sounds more or less like this: "P&G is one of  the most powerful corporations when it comes to Design and Innovation".
Then you see things like this article.

Really? That's how low we've taken the bar for "innovation"? I'm glad the article points out that this is weak, and late, I still believe that even the "good" innovations in this pattern deserve a better scrutiny.
As far as In can tell, these"innovations" almost never have a real positive effect on people's lives, although I admit sometimes they do fatten that still a good measure?


Sunday, July 15, 2012


I stumbled upon this, and happily repost.
Further proof that "how" is often times more powerful than "what"
Laughing Squid: Gorgeous Watermelon Dragon Sculpture Carved From 14 Watermelons

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Thursday, April 5, 2012

Beutiful wheels...and thoughts

Paul Bunditz hit home again, with his beautiful bikes, carefully crafted with tremendous quality. I recommend that you check out the website here, and even more so his thoughts here
One of my favorite lines: "There’s no objective measure of good taste. Love transforms crap into wonder."

Wednesday, February 29, 2012

How to get things done

Today I stumbled upon an article on Steven Sinofsky, the man that is turning Microsoft upside down (in a good way). I particularly enjoyed this part:
"...So Sinofsky told them how he does things. Plan first, then build. Eliminate most middle management. Deliver exactly what you promise, exactly on time"
Makes sense, right? Then why is it so hard for most corporations to grasp this concept?
You can read the whole article here if you want.

Tuesday, February 7, 2012


This is the trailer for an amazing documentary, the full movie is free and can be watched here.
If anybody you know sees this, all possible outcomes I can imagine are good.
Please share


Sunday, February 5, 2012

Geek Hour

Ok, I confess it: I'm a "weregeek", it's like a werewolf but turns into a geek instead of a wolf.
Every designer is, to some degree, a geek; this isn't something I figured out on my own, I once heard Mark Newson (one of the "coolest" design personas out there) say that he was one, and it got me thinking. You have to be, to become totally immersed in something and discover...
Which is why, even if I doubt this is what Mark Newson had in mind, I'm not too ashamed posting a couple of shots of what I did yesterday evening (Uber-geek)
I find a strange, perverse pleasure in disassembling something beyond my reach in terms of complexity, something that no longer works, and somehow find a way to solve whatever the issue was, reassemble, and enjoy the new life of the object.
In strict financial terms, the time I spent doing this was probably worth more than a 7 year old mac anyway, but there's something very zen in getting lost completely in a task like this, and that's where the real value is.
Plus, I'm keeping it out of a landfill for a little longer. That's also worth a lot.
And I'm now my son's hero.
By the way, it now works as good as new :)


Tuesday, January 24, 2012


Well, I haven't been updating my blog a lot lately.
Truth is, the last few months have been times of change for me, or at least times that will lead to change.
I'm in the middle of a personal transformation, that hopefully will lead to a better me, and perhaps a better life (not that mine is so bad after all).
As you can imagine, because of this, my mind has been racing with a lot of thoughts, and a seemingly total lack of direction. As a result, every time I've tried to sit down and write my thoughts I've been overwhelmed by all this, and ended up writing nothing.
Well, today I'm trying something to break this dry spell.
Recently I was watching TV with my kids, and I stumbled upon a show on Victor Borge. I had a blast, and my kids (5 and 8) were also laughing hysterically, which of course made me question once again the value of Spongebob & friends versus what used to make our parents laugh.
I decided to post a short clip from Victor Borge's immense body of work, to see if the lighter mood of this video breaks the spell of my overwhelming thoughts. Enjoy.


Saturday, October 15, 2011


I've been playing with bread recipes lately. Here's the latest outcome... not bad
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