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This is the trailer for an amazing documentary, the full movie is free and can be watched here.
If anybody you know sees this, all possible outcomes I can imagine are good.
Please share
It was in the mid-eighties when I discovered that the activity I now call "design" had a name, and that you could do it for a living. Despite having spent almost 30 years involved in it one way or another, to this day I freeze for a moment when someone asks me "What do you do?" Either this means I spent a long (long) time doing something I don't understand (and considering I made a decent living at it that would be remarkable in itself), or I don't trust in my ability to convey the nature of it in a few words. Instead I try to find an easier, faster, more acceptable way to handle the question and move on with the rest of our lives, secretly resenting the fact that I failed, once again. The problem is that "Design" is a term open to a variety of interpretations, and everybody expects it to get more specific, or else they'll attach to it whatever preconceived notion they have about it. "I'm a designer" means virtually nothing...
I stumbled upon this image from a 1876 propaganda campaign, to convince people to move to California. I guess in the long run it worked pretty well...I wonder why it was so hard to convince people back then: wasn't it just as beautiful?
Today I stumbled upon an article on Steven Sinofsky, the man that is turning Microsoft upside down (in a good way). I particularly enjoyed this part: "... So Sinofsky told them how he does things. Plan first, then build. Eliminate most middle management. Deliver exactly what you promise, exactly on time" Makes sense, right? Then why is it so hard for most corporations to grasp this concept? You can read the whole article here if you want. Mahalo
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