Ever since coming to the USA I had to adjust the meaning of the words "design" or "innovation" in my vocabulary, apparently our cultures (Italian and American) are far enough to require these adjustments. However, I never really bought into one of the accepted "truths" in this business, that sounds more or less like this: "P&G is one of the most powerful corporations when it comes to Design and Innovation".
Then you see things like this article.
Really? That's how low we've taken the bar for "innovation"? I'm glad the article points out that this is weak, and late, I still believe that even the "good" innovations in this pattern deserve a better scrutiny.
As far as In can tell, these"innovations" almost never have a real positive effect on people's lives, although I admit sometimes they do fatten wallets...is that still a good measure?
Mahalo
